Why is TikTok the best social media platform
for a product-based business?
Let's look at the stats.
$9.9 Billion Revenue
TikTok generated $9.9 billion in revenue for businesses in 2023.
In 2024, the revenue is predicted to increase by 25.8%, reaching $11 billion.
55.8 Minutes/Day
The average user spends 55.8 minutes per day creating and browsing TikTok videos—a figure that is projected to increase to 58.4 minutes by 2024.
1.7 Billion Users
TikTok has 1.7 billion active users.
By 2027, it is projected that number will double to 2.2 billion.
78% Positive ROI
In 2022, a survey of small business owners, 78% of this group said they received a positive ROI through TikTok marketing.
+100 000 Influencers
As of 2023, it is estimated that there are more than 100,000 influencers on TikTok.
116.5 Million USA Users
As of 2023, the country with the most active TikTok users over the age of 18 is the United States, with 116.5 million users.